The Squire Rose Story

A Dream that Became Reality

"The Vacation You'll Never Want to Leave"

— Squire Rose Luxury Villas

Emanuel and Sherry the day they began their adventure

Emanuel and Sherry - The day they began their adventure

Our Vision

To create a carefully curated dream vacation for every visitor—one that creates memories that last a lifetime and has them coming back with other friends and families again and again.

"Jamaica is our home now. The beauty, the people, the vibes, the food—you really can't have a bad day in Jamaica."

The Dream Begins

Sherry had always dreamed of owning and hosting an Airbnb. The vision of creating memorable experiences for travelers was something that had lived in her heart for years, waiting for the perfect moment and place to come to life.

Finding Home in Jamaica

It wasn't until Sherry and Emanuel were living in Jamaica and falling in love with all the beauty the island has to offer that everything clicked. Jamaica became more than a destination—it became home. The beauty, the people, the vibes, the food—it was impossible not to want to share this paradise with others.

Vista Ridge Discovery

Sherry and Emanuel purchased Vista Ridge Villa and instantly fell in love with the Ocho Rios area. Located in Tower Isle, just outside the bustling town of "Ochi" (as locals call it), it offered the perfect balance—peaceful tranquility with easy access to everything happening in the area, and convenient commuting from Kingston.

Our Mission

To create an elevated private luxury resort feeling on each property, complete with luxury service. From the moment you step into a Squire Rose Vacation Property, you know you are in for something special.

The Natural Evolution

What started as one villa became a collection of luxury properties through community and recognition of something truly special.

Guest Recognition

After multiple guests commented on how different their experience at Vista Ridge was, Sherry realized she was onto something special. The feedback wasn't just positive—it was transformative. Guests weren't just having vacations; they were having experiences that stood apart from anything else they'd encountered.

Neighbors Join the Vision

Word traveled fast in the close-knit community. Sherry's neighbor, the developer and owner of Vista Sol Mar, asked her to take on his villa. Then another neighbor, the owner of Vista Royale, made the same request. The vision was spreading naturally through the community.

Perfect Location Synergy

All of the Vista properties are located on the same road, all facing out to the same breathtaking view. This perfect alignment made pairing them together under the Squire Rose brand not just logical, but inevitable. Each villa offers the same stunning vistas while maintaining its unique character.

The Royal Heritage Behind "Squire Rose"

The name Squire Rose carries a profound meaning rooted in both heritage and purpose. In the days of kings, queens, and knights, a Squire was one who served the knights with honor and dedication. The essence of being a Squire—to serve—flows through every aspect of our hospitality.

Squire, my maiden name, represents this timeless commitment to service. Rose, my married name, symbolizes delicacy and elegance—the hallmarks of refined luxury.

"To serve in elegance and luxury is what I do. Vacations and villas are my passion."

When these two names unite, they create something beautiful: Squire Rose embodies the art of serving our guests with the elegance and luxury they deserve, while honoring the royal tradition of dedicated service that defines true hospitality.

Squire
To Serve with Honor
+
Rose
Elegance & Delicacy
=
Squire Rose
Luxury Through Service

Every stay with Squire Rose is an experience in royal hospitality—where the ancient art of service meets modern luxury in the paradise of Jamaica.

Why Jamaica Is Paradise

Jamaica isn't just a destination—it's a feeling, a way of life, and an experience that transforms every visitor who steps foot on this magical island.

Diverse Landscapes

From the pristine beaches and crystal-clear waters of the north coast to the laid-back luxury of Montego Bay, Jamaica offers incredible diversity. Our villas are strategically located to give you access to the best of what each region offers—whether you're seeking adventure, relaxation, or cultural immersion.

Convenient Access

Jamaica welcomes visitors through multiple world-class airports. Fly into Sangster International in Montego Bay or Norman Manley in Kingston, and you're never more than a scenic drive away from paradise.

With our properties in both the Ocho Rios area and Montego Bay, we can offer you the perfect location based on your preferences—whether you want to be close to attractions, beaches, or cultural experiences.

Endless Adventures

Jamaica is an adventurer's dream—from world-famous waterfalls and pristine beaches to vibrant markets and cultural experiences. Whether you're exploring Dunn's River Falls, swimming in the Blue Lagoon, or discovering the nightlife of Hip Strip, every day brings new possibilities for unforgettable memories.

How Jamaica Changes You

A New Appreciation for Life

Something profound happens when you experience Jamaica—you begin to appreciate life on a deeper level. The island's pace teaches you to slow down, breathe deeper, and find joy in the simple moments that matter most.

Music Becomes Your Rhythm

In Jamaica, music isn't just heard—it's felt. From reggae to dancehall, the beats become the rhythm of your heart. Long after you leave, you'll find yourself moving to that internal melody, carrying Jamaica's soul wherever you go.

Flavors That Haunt Your Dreams

The aromas of jerk spices, the sweetness of ackee and saltfish, the richness of curry goat—Jamaican cuisine doesn't just feed your body, it imprints on your soul. For years to come, you'll find yourself craving these flavors, these scents that transport you back to paradise.

The People Touch Your Heart

The warmth, authenticity, and genuine spirit of Jamaican people create connections that transcend language and culture. Their infectious joy and resilience remind you what truly matters in life.

"Jamaica doesn't just give you a vacation—it gives you a new perspective on life."

— The transformation every guest experiences

Experience the Squire Rose Difference

We are different because of our love for Jamaica—its people, its culture, and its transformative spirit. Every vacation we are blessed to touch gets to experience why we love this incredible island so deeply.

Elevated Luxury

Private resort feeling with personalized service that exceeds expectations

Authentic Jamaica Love

Our passion for Jamaica flows through every detail, every experience, every moment of service we provide

Home in Paradise

Jamaica isn't just our location—it's our home, and we share it with love